The world is full of uncertainty regarding the future. Several industries are taking financial hits. A recession seems likely. What does this mean for your online marketing strategy? Should you stop, delay, or enhance your use of Facebook ads right now? We are here to give you some facts that can help make your choices easier.

Events and Travel

If you typically run ads based on travel and events, you might see major changes in the current global environment. Big travel companies are cutting back on their advertisement. While this may lead you to stop your travel ads, there are reasons to keep going. With the big companies making cuts, smaller businesses will be seen more easily. This gives small travel companies an edge they normally would not have. Events that are near should not be advertised, but the advertising for events six months out might give people something to look forward to.

Digital Seminars, Classes, and Digital Experiences

With people spending all of their time at home, any service conducted online is still great for advertising. Job insecurity fueled by extra downtime will draw people to seek out online classes, seminars, and job preparation. Also, anything that has to do with a fun online experience that is likely to see profits. Entertainment companies are coming out with innovative ways to bring fun into the home, and Facebook Ads are a prime way to get their new services into the public eye.

Diligently Monitor Ad Effectiveness

Monitoring the effectiveness of your ads should be done at all times, not just in uncertain ones. Use Facebook Pixel, and if an ad isn't getting any results, change or stop it completely. Also, pay attention to the comments on your advertisements. The comments give you an insight into how people are perceiving the information you are sending.

It is essential to recognize and be sensitive to the problems the world faces right now. Acknowledge the economic and health climate in your advertisement while working to assuage your customer's fears. This could be a fantastic time to advertise on Facebook as long as it's executed efficiently. We are here to help you with all of your endeavors.

Contact us if you need help with your digital ad campaigns.