Email marketing still rules the world of advertising and is not going away anytime soon. Every day, some grandma or kid somewhere in Colorado, Idaho, or California discovers technology and is forever addicted to its charms. The number of possible clients finding services they need online keeps increasing, and with that, the number of consumers keeps growing as well.
Why Email Marketing
With the rise of other marketing platforms, such as social media, many cycling and Outdoor Industry business owners question where email marketing stands and whether it's still the future of advertising. Well:
1. Nothing Has a Greater ROI
With email marketing, you get a return on investment other advertising platforms only dream of offering. This is primarily driven by its cost-effectiveness. Indeed, your business will not be paying for ad-space, run time, or other expensive costs in the long run.
We keep hearing that technology and automation are here, email marketing enables your business to reap from this. With automation, you can have algorithms that detect your potential clients, send them a relevant email, and a follow up later without having to hire an extra employee.
3. You Get to Create a Rapport
Email marketing stands out from social media ads and web page advertising due to personalization. Very few people are willing to buy things just because they see them posted elsewhere. Thus, with email marketing, you get to know your consumer. In fact, you could even call them by name ("Hey Jake") in the email.
4. It's An Easy Way to Reach Smartphone Users
More than half the people access their emails through their smartphones. With email marketing, you can expose your business to this important demographic.
5. User Volume
Emails are one of those trillion-things. In fact, emails are right up there with the national debt. We send 100 trillion Emails every year. Further, more than 75% of teenagers in the U.S still use their emails, and it has 2.9 billion users, which is more than Facebook and Instagram combined. Email marketing allows you to speak to this audience.
Learn More About Email Marketing
However, email marketing is not for the faint-hearted. Only those who can stand out from the crowd reap huge benefits from this strategy. It's time for you and your business to take your email marketing to the next level. With The Bureau, you get to have all these technological advances in marketing work for your business.