The Importance of User Experience (UX)
User experience (UX) is perhaps the biggest differentiating factor between sustainable business growth and stagnation in the digital marketplace today.
Whew! That was a mouthful. Let's break it down:
Imagine that you're riding a bike on a trail. The bike will get you from point A to point B. However, the handle jerks every time you try to turn. The gears keep slipping, which makes it hard to climb hills. Worst of all, the seat is really uncomfortable.
True, the bike gets the job done; but it doesn't provide a pleasant experience. Also, you'd no doubt jump at the chance to try another set of wheels.
What's the point? Quality of experience matters.
The same is true of websites. Sure, a website may get the job done. However, if it is slow to load, poorly designed, or ugly, is it really adding value to your company? Is it drawing customers in... or pushing them away?
That's the importance of user experience. Here's a couple of statistics to back up what we're saying:
- According to one study, if a website's content is not optimized, 79% of visitors will go elsewhere.
- Another study found that better UX design can increase conversion rates by up to 400%!
Learn More About UX
Clearly, any forward-thinking company that has a digital presence should be thinking about UX-optimized design. Really, UX embraces all aspects of the customer experience: how quickly a web page loads, how easy that page is to navigate, how simple the checkout process is, how quickly a customer service representative responds to a question, etc., etc.
Don't get left behind: if you haven't taken steps towards UX optimization yet, start today. Reach out to us at The Bureau for a UX audit; our team of UX experts would be happy to assist.